Testimonial Collection & Social Proof Strategy


You will learn how to collect impactful testimonials and turn patient results into high-converting marketing assets throughout your clinic and online.

Social proof plays a major role in patient decision-making. This training outlines a simple strategy for capturing and using testimonials that build trust and drive conversions.

You’ll learn how to guide your team to capture short, authentic video testimonials at the right moments, like after a noticeable inch loss or a meaningful improvement in quality of life. The video also covers best practices for using signed release forms and where to place testimonials for maximum visibility: in your lobby, on your website, social media, and inside your automated campaigns.

By using these strategies, your clinic will feel more relatable and credible to potential patients, making your services feel proven, personal, and worth committing to.

       Additional Resources:

• Internal Marketing: Table Talk, Tour Scripts & Trial Close

• External Launch Campaigns

• Pre-Loaded Offers for Holidays & Seasonal Pushes