PATIENT ACQUISITION: Marketing
      Back to home
      1. BPA Knowledge Base
      2. Operations
      3. PATIENT ACQUISITION: Marketing

      Marketing ROI Analyzer

      You will go through how to effectively promote your practice by understanding and measuring marketing ROI, setting conversion goals and evaluating relevant metrics.

      ROI stands for Return on Investment, which is a measure of the profitability of an investment compared to the initial cost of the investment.

      Promoting your business is one of the most crucial skills you need to master in order to succeed. From working with thousands of chiropractors, BPA has seen that marketing is often one of the biggest challenges that owners face.  

      To help you overcome this obstacle, we put together a guide that will teach you the fundamental concepts of analyzing and maximizing your marketing return on investment (ROI). By implementing these strategies, you'll be able to make informed decisions about your marketing efforts and ensure that you're getting the most out of your investment. 

      This guide is designed to help you as a chiropractic business owner to effectively promote your practice and will go over:

      • what is marketing ROI 
      • ROI calculation formula
      • what is considered a good ROI 
      • establishing conversion goals
      • other metrics and KPIs to measure