PATIENT ACQUISITION: Marketing
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Marketing Agency Accountability

You will learn how to effectively manage and hold accountable a marketing agency to reach your practice goals through evaluating, analyzing and understanding marketing strategies.

 
Marketing is an essential aspect of a successful practice in today's competitive market. With a wide range of options, including websites, TV, radio, social media, SEO, PPC, billboards, microsites, and direct mail, it is important to choose the right marketing strategies and manage them effectively.
Marketing has evolved over the years and now requires a strategic approach with time, attention, and forethought. To compete effectively, you must decide on the best marketing strategies to reach your practice goals. It is essential to hold your marketing agency accountable for their work and ensure that they are striving to meet your goals. Without accountability, it is difficult to assess and make changes to your marketing strategies if needed. 
This tool will help you evaluate, analyze, and hold your marketing agency accountable to reach your practice goals by analyzing and adjusting strategies when necessary.